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Don’t blast your marketing emails blindly (Video)
Hi, Justin Gagnon here with another small business marketing tip. This week, we’re discussing common marketing mistakes, and one of the worst is to send the same email campaign to every person in your...
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Visual content matters to customers (Video)
Hi, Justin Gagnon here with your small business marketing tip of the day. This week, we’re discussing how web design plays an important role in keeping customers from leaving your site. And no element...
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Why content for financial services? Users research insurance investments (Video)
Hi, Justin Gagnon here with your small business marketing tip of the day. B2B relationships don’t happen overnight. Before any professional partnership can be established, both sides need to trust each...
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Put authority into your web content marketing (Video)
Hi, I’m Justin Gagnon, and this is today’s small business marketing tip. This week, we’re discussing Google’s Quality Ratings Guidelines. They help websites double-check their own search results, and...
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Content marketing headlines: A numbers game (Video)
Hi, Justin Gagnon here with today’s small business marketing tip. We’ve been talking headlines all week. But what makes them appealing, and more importantly, what leads to clicks? According to a study...
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Thanks to Hummingbird, SEO is all about creating quality content
There’s been a lot of hand-wringing in the web marketing world this year. Ever since Hummingbird came out, some small business owners started to worry about doing their jobs in a post-keyword world. If...
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Track social referral traffic for better content marketing (Video)
Hi, Justin Gagnon here with a small business marketing tip. We’ve spent the week talking about how blog content and social media are connected. But to really understand how your social campaign and...
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Conversion size matters for content marketing – How to pick your best option
Hi, Justin Gagnon here with another small business marketing tip. We’ve been talking about the differences between premium and standard content all week, and I’d like to talk about another way to...
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Include content on the homepage to improve navigation (Video)
Hi, Justin Gagnon here with the small business marketing tip of the day. We’re always tweaking content strategies and websites at ContentLEAD, but sometimes it’s best to start from scratch and redesign...
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Market your small business with keywords and relevant terms (Video)
Hi, Justin Gagnon here with the small business marketing tip of the day. Searchmetrics just released a huge study of the top search ranking factors, and one of the most important findings is relevant...
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